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“The senior sweepstakes kicks into high gear this weekend as the first baby boomers turn 60 and states, cities, and small towns mount ad campaigns to attract up-and-coming retirees and their spending power.”

As Re-imagine! readers know, the pursuit of the boomer-geezer market is one of my hobbyhorses. So: What, precisely, are your boomer-geezer product-development and marketing-distribution plans? Despite the staggering #s (80M boomers in the U.S. alone, commanding Trillion$$$ in dollar-power), damn few firms have made a … Strategic Commitment … to this market. Hint: This is not a “Citigroup issue” issue/opportunity. It is an opportunity for almost all of us!

Tom Peters

Food forecasters are predicting some provocative trends, including such possibilities as Christian-raised chicken, and diet and beauty advice from experts as you shop for groceries.

Trend expert Faith Popcorn, keynote speaker at the Future of Food conference last month in Washington.
Popcorn also told food executives at the conference, which was sponsored by the supermarket industry, that it’s a myth women love to grocery shop — they really hate it. They’d like it a lot more, Popcorn said, if it were “an experience” in which they could participate, such as by talking to a nutritionist or beauty expert about new products.

Washingtonpost

If there’s one sign in 2006 that the low-carb fad is officially dead, it might be this:
The bread bowl is about to make a comeback.

Quiznos will serve Toasted Gourmet Bread Bowls that can be
filled with soup, chili, toasted cheese rings or roast chicken or beef.
Quiznos Sub, the trendy sandwich chain best known for its toasted subs, this week will introduce nationally three varieties of Toasted Gourmet Bread Bowls. They can be had not only with soup or chili, but also stuffed with rings of toasted cheese and chunks of roast chicken or beef.

USA Today

The question here in late 2005 is which emerging trends quick-serves might want to examine closely if they want to secure that all-important first-mover advantage. TrendMapping analysis reveals six specific up-and-comers:

Read the artilcle in QSR