“The senior sweepstakes kicks into high gear this weekend as the first baby boomers turn 60 and states, cities, and small towns mount ad campaigns to attract up-and-coming retirees and their spending power.”
As Re-imagine! readers know, the pursuit of the boomer-geezer market is one of my hobbyhorses. So: What, precisely, are your boomer-geezer product-development and marketing-distribution plans? Despite the staggering #s (80M boomers in the U.S. alone, commanding Trillion$$$ in dollar-power), damn few firms have made a … Strategic Commitment … to this market. Hint: This is not a “Citigroup issue” issue/opportunity. It is an opportunity for almost all of us!