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Mike Hohnen

Coaching for personal growth, change and development

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“We are the last generation that grew up in a dumb society”

December 17, 2011By Mike Hohnen

Internet has only been around seriously for the past 15 years – but it has evolved enormously from the time I was linking up to CompuServe with an acoustic modem and dismantling phone plugs in hotel rooms to get my crocodile grips to connect with the raw wires in order to get a connection…

We don’t yet know what is next – but we do know it will be different. One thing you can be sure of is that in the next 5 years you will see more innovation than you have experienced the past 15 years – what will that mean for your business?

https://youtu.be/R7cuatm_bqw

Filed Under: Leadership/Management, Marketing

Net Promoter Score explained

April 14, 2022By Mike Hohnen

This is also the core theme of my upcoming book: ” Best in The Bazar – No need to be cheap, if you can be best”
In the book I explain in simple operational terms how you get this right.

Fred Reichheld and Rob Markey’s The Ultimate Question 2.0 is a follow-up to the bestselling book that first helped businesses understand their Net Promoter Score. One question — would you recommend us to a friend? — offered businesses a vital metric that has since been adopted widely by organizations, including GE. Wharton marketing professor Peter Fader spoke with Markey about what NPS is, how companies can increase the number of people who promote them and why it is now a system and not just a score.

Filed Under: General Tagged With: Best in The Bazar, Customer satisfaction, NPS, service

The End of Business as Usual

April 14, 2022By Mike Hohnen

Here is a great summary of a must read book created by Joshua Duncan

The End of Business as Usual

View more presentations from josh duncan

Filed Under: General

2 simple questions to ask you self..

November 11, 2011By Mike Hohnen

Great 2 min movie clip from Dan Pink

Filed Under: General, Leadership/Management, Training & Development Tagged With: Dan Pink, Motivation, Purpose

Retreat to advance!

April 14, 2022By Mike Hohnen

Have you some times questioned the value added of doing your training workshop or strategy session off site?

I know I often get the question: Why can’t we do this in our own meeting facilities, that would cost so much less and be much easier for all of us?

The simple answer is often that if we go off site then we will not get distracted and participants will not be tempted to do their normal stuff. But considering the often quite serious costs involved in going off site that does not really explain an adequate return on investment in itself.

A more nuanced answer has to do with the concept of slow learning – a concept that is also key to achieving a much higher ROI on your training efforts

Let me explain.

If we try and map out ways of learning in a simple matrix with slow and fast learning on one axis and formal versus informal learning on the other we get the following picture:

Informal learning is defined by Jay Cross as “Learning which enables you to participate successfully in life, at work, and in the groups that matter to you. Informal learning is the unofficial, unscheduled, impromptu way people learn to do their jobs” (and all the other stuff we need to cope with life – (my addition)

Formal learning – is scheduled, planed and with a predefined content.

Fast learning is what happens when we try and cram the most information into the shortest possible time frame – either because we are in a hurry or because we want to cut costs.

Slow learning happens when we allow ourselves time to digest. When we have the possibility to reflect on how new information applies to our situation. This deeper learning occurs in a subtle mix of personal reflection and discussion with others.

There is – in a way – the same nutritional relationship between slow- and fast learning as theres is between slow- and fast food.

The big difference between fast and slow learning becomes evident once the session is over. Fast learning seldom sticks – it is often called teflon training – guaranteed not to stick – there is no or very little implementation afterwards. Participants may have added tools to their kit but they continue to use the hammer they always used. And what ever growth there is, is horizontal – they know more stuff.

Slow learning on the other hand produces visible shifts in behavior – the changes occur not so much as a result of understanding new skills but in the way participant are able to take new perspectives.They see things in new ways and reach their own conclusions as to what needs to be done. This is vertical growth – looking at challenges from a different level than the one they where created at – and the result is deep change.

If you truly wish to advance rapidly you need to retreat…

Filed Under: General Tagged With: Action Learning, Change, retreat, Slow Learning

Now is the time to be bold

July 24, 2011By Mike Hohnen

The future will belong to the bold. The world of business is now so crowded that only those who have a significant and dramatically different story to tell will grab the attention of consumers.

In a world of ‘green wash’ and PR spin, authenticity will shine through. In the face of unprecedented levels of marketing spend an increasing consumer cynicism, simple recommendations from ‘consumers like us’ will carry the day. In an age when we have come to expect good levels of service and product quality as a given, only in exceptional and memorable experience will earn customer loyalty. At a time when legal loopholes and corporate caveats allow companies to wriggle out of their responsibilities, those who stand by their promises will stand out from the herd. It requires courage, conviction and imagination to be bold but the rewards can be immense.

The first paragraph from:

“BOLD – How to be brave in Business and Win”
by Shaun Smith & Andy Milligan

Need I say more ?

Filed Under: GROW, Leadership/Management, Marketing

As the complexity increases… the medium is the problem

June 19, 2011By Mike Hohnen

Nielsen Media: even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years.

Think about it. Marshall McLuhan noted that the more complex the message the more complex the media you need to use in order to convey that message.
The simplest media form we have is txt messaging ( the most complex is of course f2f ). So here we are in a world of ever rising complexity, trending to ever more simplistic communication forms – no wonder it gets harder and harder to work out solutions.

Filed Under: General

Hotel room of the future…in your dreams

June 10, 2011By Mike Hohnen

When guests need to stay in hotels in 2030, they will still want a good night’s sleep in comfortable surroundings. The key difference is that the experience will be personalised to their individual needs and taste via virtually invisible technology. This technology will monitor and anticipate physical, emotional and mental needs and desires for a healthier and happier state of being.

Almost any surface or fabric in the 2030 hotel room will be capable of electronic enhancement, whether it is scent production, acting as a visual display or speaker, or as a source of ambient sound.

Read the full article her

Filed Under: General, Hotel, Leadership/Management, Marketing

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