Nielsen Media: even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years.
Think about it. Marshall McLuhan noted that the more complex the message the more complex the media you need to use in order to convey that message.
The simplest media form we have is txt messaging ( the most complex is of course f2f ). So here we are in a world of ever rising complexity, trending to ever more simplistic communication forms – no wonder it gets harder and harder to work out solutions.
