Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners
Blog Page
What will the new food trends be?
The question here in late 2005 is which emerging trends quick-serves might want to examine closely if they want to secure that all-important first-mover advantage. TrendMapping analysis reveals six specific up-and-comers:
Read the artilcle in QSR
Starbucks Betting on Drive-Thru Coffee
The world’s largest specialty coffee chain once shunned the drivethru concept, fearing it might alienate customers who like to come inside and sip their lattes while listening to music in cozy chairs.
In the early 1990s, as independent espresso stands were starting to gain a steady following, Starbucks stuck to its original game plan: giving people a “third place” to escape from the hustle and bustle of home and work.
Eventually, it got hard to ignore coffee lovers’ demand for a quick java fix without leaving the warmth of their driver’s seats.
CBS NEWS
The two obvious secrets of every service business
every one…
1. Take responsibility
2. Pay attention to detail
The thing that’s so surprising is how little attention is paid to these two, how often we run into people (business to business or b2c) who are totally clueless about them.
Evolution
Dear readers,
as you may have noticed i have not been good at keeping up to date here lately – my apologies for that.
I have come to the conclusion that i don’t have the time to continue updating this web log in its current form.
But do not despair i have a better alternative for you:
Try these guys they are very good psfk I think you will like it.
In the mean time i will concider how to best use this space in the future – if you have any ideas let me know send me a mail at : info4mike@mac.com
Cheers
Mike
Instant Room Service
A branded hotel key card – a nice bit of marketing from MTN:
Jo’Blog
Flavored milk beverages
PepsiCo Inc., the No. 2 U.S. seller of soft drinks, will introduce a
line of flavored milk beverages called Quaker Milk Chillers in stores
this week as it seeks to boost sales of noncarbonated drinks.
The chocolate, strawberry and vanilla-flavored beverages will be
made with 2 percent reduced-fat milk and fortified with calcium and
other vitamins, the Purchase, New York-based company said in a
statement. The drinks, which are targeted to teenagers and young adults,
are being sold initially in stores and schools in the Eastern U.S. from
Virginia to Maine
Dallas News
Experts Warn About Powdered Alcohol
Just as youth advocates hail the fact that sales of “alcopops,” sweet drinks containing alcohol, are declining among kids, another product is raising concerns — alcopops in powder form, which are growing in popularity.