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Mike Hohnen

Coaching for personal growth, change and development

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Starbucks Betting on Drive-Thru Coffee

April 21, 2016By Mike Hohnen

The world’s largest specialty coffee chain once shunned the drivethru concept, fearing it might alienate customers who like to come inside and sip their lattes while listening to music in cozy chairs.

In the early 1990s, as independent espresso stands were starting to gain a steady following, Starbucks stuck to its original game plan: giving people a “third place” to escape from the hustle and bustle of home and work.

Eventually, it got hard to ignore coffee lovers’ demand for a quick java fix without leaving the warmth of their driver’s seats.

CBS NEWS

Filed Under: Foodservice

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