Restaurant visionary Richard Melman has something new in his sights: upscale grocery stores.
In a first for his Lettuce Entertain You chain, Melman is partnering with Minneapolis grocery chain Lund Food Holdings to open a new, in-store Asian food counter in its Lunds and Byerly’s grocery chains.
The deal stretches Lettuce into new territory once again as it tries to capture consumers outside traditional restaurants.
“Lettuce isn’t afraid to look at other ideas,” said Kevin Brown, president and chief executive of Lettuce, whose varied restaurants include Scoozi, Wildfire and Mon Ami Gabi.
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