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Mike Hohnen

Coaching for personal growth, change and development

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Consumers use a "Coke Cam" to take a photo of themselves

April 21, 2016By Mike Hohnen

Coca-Cola said trials of new vending machines that allow users to take digital photos and download ringtones for mobile phones could be replicated worldwide as the soft drinks company seeks to interact more directly with consumers.

The Cokefridge machine, on display at the CIES world food business conference in Paris last week, has an interactive screen that runs advertisements, and allows users to obtain free photos, games, logos and ringtones after they have bought a drink.

Users type a numerical code inscribed inside the cap of the drink into the interactive screen to get access to the photos and games.

The interactive screen says: “Available here: Cool mobile logos. SMS and ringtones and exciting mobile games. Every Coke and every Code is an experience!” Drinks available for purchase include bottled water as well as soft drinks.

Consumers can use a “Coke Cam” to take a photo of themselves in a frame that contains a Coke logo, and send the photo to an e-mail address or to a mobile phone. They can also interact with a website, www.cokefridge.de

MSNBC

Filed Under: Trends

A space for mobile warriors

April 13, 2022By Mike Hohnen

Miss that Airport lounge when in the city?

The Coffee Office is built for business – meeting spaces, workstations, conference rooms and caf� are combined into a centre for mobile professionals.

Based in Windsor, Ontario, The Coffee Office was founded to offer business professionals everything they need to stay productive outside a traditional office, in what trendwatching.com calls a being space. A caf� section is open to everyone, and like the rest of the building, offers free high-speed wireless internet and plenty of power points.

Springwise

Filed Under: General

Functional beer for women

April 13, 2022By Mike Hohnen

German brewer Karlsberg (not to be confused with Danish Carlsberg), is convinced that it can get more women to drink beer. In countries such as the UK and Spain, roughly equal percentages of men and women drink beer (around 40%). Surprisingly, this isn’t the case in Germany, where women view beer as unhealthy, fattening, or unsophisticated.

Springwise

Karlsberg

Filed Under: Trends

Why are Danish companies better places to work?

April 21, 2016By Mike Hohnen

Why are Danish companies better places to work?

Financial times recently published a special supplement on Europe’s best places to work. Despite the fact that Denmark has less than two per cent of the workforce in Europe, six out of about 25 companies featured in the supplement are Danish. Danish companies are highlighted for two main reasons:

There is a different relationship between employees and management. In many companies, employees are co-owners and they consider themselves as partners in the business rather than employees.

The workplace is open and communication is direct and informal. Danish supermarket group Irma is praised for its direct and straightforward communication, which includes a weblog where CEO Alfred Josefsen shares his thoughts on the business with all staff.
Values play a more important role, often more improtant than pure profit. Middelfart Sparekasse – a regional savings bank – defines itself primarily as a positive force in local society rather than a profit making enterprise. By doing the right things in the local community, they actually end up making a lot of money! I personally experienced the same in the hearing aid business: The more we put people and patients first, the more money did we end up making.

Although these points do not correspond exactly to the criteria for success as outlined in “The Second cycle”, they however encompass most of them: Meaning, partnership, collaborative organization and value-based leadership.

So maybe there is a reason why Danish companies are better places to work?

The Second Cycle

Filed Under: Leadership/Management

Europas bedste arbejdspladser.

July 3, 2006By Mike Hohnen

Europas bedste arbejdspladser.

Financial Times bragte fornylig et till�g om Europas bedste arbejdspladser. Det er interessant for alle der �nsker at bek�mpe bureaukrati – ikke mindst danske virksomheder. Selvom Danmark kun udg�r et par procent af Europa, er der hele 6 danske virksomheder der f�r s�rlig omtale i Financial Times (ud af ca. 25 ialt):

Middelfart Sparekasse kommer ind p� en samlet syvendeplads i Europa. Ikke m�rkeligt hvis man kender sparekassen. Her st�r mening over profit, her er klare v�rdier og her er medarbejdere og ledelse partnere og ikke modparter.

Novo Nordisk og Novozymes er blandt de bedste i bioteknologi og farmaka gruppen.

Irma er bedst til intern kommunikation. Her ved medarbejderne hvad der foreg�r og direkt�ren, Alfred Josefsen, er en mester i kommunikation.

Unimerco har v�ret blandt de bedste arbejdspladser i Europa i alle fire �r, hvor analysen er lavet. Ikke s� s�rt: Medarbejderne ejer virksomheden og alle tager fat n�r der er behov for det. Arbejdspladsen er en “landsby under tag” med maskiner og administrative medarbejdere ind imellem hinanden.

Boehringer Ingelheim (farmaka) er ogs� i eliten p� flere punkter.

Det er ogs� interessant hvad der synes at g�re arbejdspladserne bedre: At arbejdet har mening, at medarbejderne bliver respekteret og inddrages i beslutninger og forandringer, at arbejdspladsen er inspirerende og at ledelsen er synlig og trov�rdig.

Financial Times argumenterer ogs� for at de gode arbejdspladser skaber mere v�rdi: Hvis man i 2001 havde investeret 100� i de 23 b�rsnoterede virksomheder der dengang stod p� listen over de 100 bedste arbejdspladser, ville investeringen v�re vokset til 166�.

Havde man i stedet investeret pengene i et gennemsnit af andre b�rsnoterede virksomheder ville bel�bet kun v�re 125� (FTSE indekset).

Kolinkuren

Filed Under: Leadership/Management

Letting customers skip the line

April 13, 2022By Mike Hohnen

Giving them priority access, Mobo lets customers order from restaurants and pay for meals using sms.

How it works? Customers create an account, which includes their credit card details. After signing up for the service, they can order online via www.gomobo.com, or by text message/sms. The order appears on the restaurant’s in-store Mobo system, and is automatically billed to the customer’s credit card. The restaurant confirms the order, and the customer receives a text message stating when the order will be ready for pick up.

Every Mobo restaurant has a separate Mobo Pick Up counter, so when their order is ready, Mobo users can walk straight to the counter, state their name and last four digits of their phone number, and pick up their food. For those customers that can’t leave the office, Mobo also delivers.

Since complicated orders (medium rare, hold the mayo) are cumbersome to order by text message, users can store their favourites in their online account, simplifying the procedure to just texting a corresponding number to Mobo.

Website:https://www.gomobo.com

See on Springwise

Filed Under: Trends

Dining insperiences, Parisian style

April 13, 2022By Mike Hohnen

French Kit a bien manger is doing for Paris what Leaping Salmon did so well for London until they sadly disappeared: delivering semi-ready meals to busy urbanites, who want to dine well, but don’t care for the shopping and chopping.

Deliveries include all the ingredients for a stylish dinner, and cooking instructions. Part-time gourmands put it all together and get the satisfaction of having prepared their own fresh starters, entrees, and desserts.

Prices charged rival those at top-end restaurants, and reflect the fact that Kit a bien manger is sourcing its ingredients from exclusive purveyors, going after moneyed professionals looking for a proper insperience. Needless to say, customers can choose from a wide range of wines to accompany their meals (which is, as every food expert knows, where you make the real margins).

Springwise

Filed Under: Foodservice

Indian food that was both fast and healthy

June 18, 2006By Mike Hohnen

Founder Jared Ross started Veda with the intention of serving Indian food that was both fast and healthy. Veda cooks with minimal amounts of oil, has a simple menu and uses high quality, healthy ingredients, with plenty of vegetarian options.

VEDA in Toronto

Filed Under: Foodservice

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