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Mike Hohnen

Pratical Application of The Service Profit Chain

April 13, 2022By Mike Hohnen

Functional beer for women

German brewer Karlsberg (not to be confused with Danish Carlsberg), is convinced that it can get more women to drink beer. In countries such as the UK and Spain, roughly equal percentages of men and women drink beer (around 40%). Surprisingly, this isn’t the case in Germany, where women view beer as unhealthy, fattening, or unsophisticated.

Springwise

Karlsberg

Filed Under: Trends

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