Coca-Cola said trials of new vending machines that allow users to take digital photos and download ringtones for mobile phones could be replicated worldwide as the soft drinks company seeks to interact more directly with consumers.
The Cokefridge machine, on display at the CIES world food business conference in Paris last week, has an interactive screen that runs advertisements, and allows users to obtain free photos, games, logos and ringtones after they have bought a drink.
Users type a numerical code inscribed inside the cap of the drink into the interactive screen to get access to the photos and games.
The interactive screen says: “Available here: Cool mobile logos. SMS and ringtones and exciting mobile games. Every Coke and every Code is an experience!” Drinks available for purchase include bottled water as well as soft drinks.
Consumers can use a “Coke Cam” to take a photo of themselves in a frame that contains a Coke logo, and send the photo to an e-mail address or to a mobile phone. They can also interact with a website, www.cokefridge.de