Mike Hohnen

Coaching for personal growth, change and development

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discussion – of marketing and obesity

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https://www.reveries.com/reverb/revolver/obesity_marketing/

What is the relationship between marketing and obesity? What should marketers be doing to address the issue? Which marketers are doing the best job of turning the obesity issue to their advantage?

Creating a sense of community….

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Remember how exciting Starbucks was when it first burst on the scene? Starbucks was all about community, too (and still is, to be sure). Folks went there not just to buy coffee, but also to meet others and feel like they were part of something. The most amazing thing about it was that often the conversation centered on the coffee itself — and Starbucks even invented a special language for ordering drinks that is unique to its customers. [Read more…] about Creating a sense of community….

Drivers shift to eating on the go

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Companies such as Kraft and Nabisco are repackaging staple foods to be eaten in cars — and minivans and pickups. They’re betting that even the most safety-conscious soccer parents and overscheduled entrepreneurs will gladly snap up mobile meals: yogurt in a tube. Or chips in stacks, not bags. Or portable soup, snuggled into a cup holder.

“People want foods they can eat with one hand,” says Mike Diegel of the Grocery Manufacturers Association. “For some people, the time saved is more important than the process of preparing a meal. We’re looking for convenience in everything we do.”

Campbell’s launched its Soup at Hand line last year with four soups. The response was so positive, company spokesman John Faulkner says, that officials expanded the line to 11. Three flavors — pizza, Mexican-style fiesta, and chicken and stars — are aimed at restless, car-bound kids.

Kellogg’s sells a breakfast cereal that can be eaten without milk, bowl or spoon: It’s shaped like a candy bar, with the milk baked in with the cornflakes. Another company makes an easy-to-eat taquito in a peel-down bag.

One-handed eating is growing along with commute times — the average Portland-area commute is 24.4 minutes, up from 20.9 minutes in 1990, according to the Census. Also, families are moving farther outside the urban growth boundary, so there’s less time for sit-down meals.

Instead of reading recipes, stressed-out parents all over the metro area are grabbing and gulping as they rush their children from one activity to another, tubs of snacks in tow. [Read more…] about Drivers shift to eating on the go

One-handed eating is growing

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Companies such as Kraft and Nabisco are repackaging staple foods to be eaten in cars — and minivans and pickups. They’re betting that even the most safety-conscious soccer parents and overscheduled entrepreneurs will gladly snap up mobile meals: yogurt in a tube. Or chips in stacks, not bags. Or portable soup, snuggled into a cup holder.

“People want foods they can eat with one hand,” says Mike Diegel of the Grocery Manufacturers Association. “For some people, the time saved is more important than the process of preparing a meal. We’re looking for convenience in everything we do.”

Campbell’s launched its Soup at Hand line last year with four soups. The response was so positive, company spokesman John Faulkner says, that officials expanded the line to 11. Three flavors — pizza, Mexican-style fiesta, and chicken and stars — are aimed at restless, car-bound kids.

Kellogg’s sells a breakfast cereal that can be eaten without milk, bowl or spoon: It’s shaped like a candy bar, with the milk baked in with the cornflakes. Another company makes an easy-to-eat taquito in a peel-down bag.

One-handed eating is growing along with commute times — the average Portland-area commute is 24.4 minutes, up from 20.9 minutes in 1990, according to the Census. Also, families are moving farther outside the urban growth boundary, so there’s less time for sit-down meals.

Instead of reading recipes, stressed-out parents all over the metro area are grabbing and gulping as they rush their children from one activity to another, tubs of snacks in tow.

Soft drinks are hot

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Soft drinks are set to become the biggest beverage sector in the world, overtaking hot drinks, with consumption rising by around 5 per cent a year, according to a new report from Zenith International. But while the US remains the biggest market for now, it is Asia which is likely to be the main driver of sales growth in the future. [Read more…] about Soft drinks are hot