Mike Hohnen

Coaching for personal growth, change and development

Mike Hohnen

Revitalizing Drinks Are Also Pepping Up Sales

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VODKA mixers. Hangover remedies. Serious jolts of caffeine. However they are used, so-called energy drinks have quickly become the elixirs of choice for teenagers nagers and young adults too hip for espressos, colas and fancy teas.

The drinks – which consist mostly of sugar, water and caffeine, but also a variety of vitamins, herbs and supposedly energy-enhancing extracts – have overtaken bottled water as the fastest-growing segment of the beverage industry. Beverage companies are rushing into this $1 billion market to grab share from Red Bull, the pioneer in the field, whose drinks went on sale in the United States seven years ago. And they need no other lure than young consumers’ willingness to buy 8-ounce cans of energy drinks for at least two times the cost of a 12-ounce cola. [Read more…] about Revitalizing Drinks Are Also Pepping Up Sales

What He Ate: A Food Diary From New York

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https://www.nytimes.com/2004/03/31/dining/31YEAR.html

TUCKER SHAW, 35, is a writer who grew up in Denver and went away to Maine for college and moved to New York in 1991 for the reasons people do. Since Jan. 1, he has photographed everything he has eaten.

He has taken more than 600 photographs so far, in restaurants, in the kitchens of friends, on street corners and in the dim light of his own home at 11 at night, when he often has a final bowl of cereal before bed. Taken as a package, and looked at in order, the pictures are dizzying in their effect. They could be postcards from a Martian, lost on Earth and struggling to give order to his experience.

“It’s amazing to me how much food there is in New York,” Mr. Shaw said last week. “It’s like we’re eating in Rome, before the fall.”

Fast-food restaurants herd Angus beef burgers onto menu

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Fast-food restaurants herd Angus beef burgers onto menu
By Bruce Horovitz, USA TODAY

A funny thing’s happening to fast-food burgers: Angus. That’s Angus as in better quality meat. That’s Angus as in beef that’s a tad tastier. That’s Angus as in it’s-sure-as-heck-gonna-cost-you-more-for-the-burger – about a nickel, anyways.
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https://www.usatoday.com/money/industries/food/2004-03-23-angus_x.htm

SUPERFOODS FOR HIGH-TECH FORAGERS

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More snackers are choosing “power” bars instead of candy bars when they
need an energy short cut, according to Carolyn de la Peña, an American
studies scholar at the University of California at Davis.

The result is the growth of a new superfood industry promoting
technological superiority over taste and smell, speed over leisure.
With ingredient labels prominently displayed on packages, consumers can
now choose the snack that has the best formula of calories, caffeine,
sodium, proteins, carbohydrates, fats, vitamins, minerals, or other
ingredients, de la Peña notes.

Marketing to the psychology of consumers is part of what’s driving the
trend, as super-caffeinated drinks like Red Bull are packaged to create
the illusion of power and modernity. As a result, cultural attitudes
toward food may be following attitudes toward technology.

“These superfoods tap into how excited people feel to be in the modern
technological age. Eating these superfoods is seen as a productive,
modern act,” concludes de la Peña.

SOURCE: University of California at Davis,
https://www-pubcomm.ucdavis.edu/search/news_detail.lasso?id=6801

National Restaurant Association SmartBrief's Special Report

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Nutrition and healthy lifestyles are among the most pressing issues facing the restaurant industry today and have sparked public debate over where responsibility for healthy lifestyles rests. This National Restaurant Association Special Report provides resources restaurant operators can use to understand all sides of the question and make decisions that best serve their customers.

Read the full brief [Read more…] about National Restaurant Association SmartBrief's Special Report