One of the most significant changes in European drinking patterns in recent years has been the increase in women?s drinking, the report suggests. Young British women aged between 18 and 24 are by far the largest female consumers of alcoholic drinks in Europe, with annual per capita consumption of 203 litres in 2002 in the UK, compared to only 59 litres amongst young Italian women.
Despite France?s high spend on on-trade drinking, most of this cash clearly comes from men, with per capita consumption among young adult women just 70 litres a year, well below the European average of 104 litres. In fact, France is second only to Italy in the preponderance of male drinkers.
Young Dutch women consume around 107 litres of alcohol per year, while their Swedish counterparts drink 82 litres. German women are second only to the Brits, with annual per capita consumption of 189 litres. The average in the rest of Europe is 93 litres.
All these consumption levels are set to rise, however, with young British women expected to increase their input to 242 litres by 2007, Datamonitor predicts. Once again, however, Spain is likely to show the biggest increase, with consumption of alcoholic drinks increasing by almost 60 per cent between 2002 and 2007 to an annual 115 litres per young adult woman.
?This is partly because Spain is a less mature market and capable of rapid growth as young adult women become economically independent and societal attitudes to women drinking become less censorious,? Russell explained.
Other, more modest, rises are likely to come across the seven countries examined by the report, with German consumption among young women rising to 209 litres and Dutch input reaching 114 litres.
Sweden, France and Italy will still show a marked tendency towards male drinking, with young female consumption increasing to just 95, 78 and 75 litres respectively. [Read more…] about Growing number of young female drinkers accros Europe