Companies such as Kraft and Nabisco are repackaging staple foods to be eaten in cars — and minivans and pickups. They’re betting that even the most safety-conscious soccer parents and overscheduled entrepreneurs will gladly snap up mobile meals: yogurt in a tube. Or chips in stacks, not bags. Or portable soup, snuggled into a cup holder.
“People want foods they can eat with one hand,” says Mike Diegel of the Grocery Manufacturers Association. “For some people, the time saved is more important than the process of preparing a meal. We’re looking for convenience in everything we do.”