Zimmerman’s Brandtailing. “The biggest problem marketers face today is connecting advertising to retail sales,” says former BBDO exec Bill Katz, as quoted by Ellen Neuborne in Business 2.0 (June 04). He adds: [Read more…] about Zimmerman's Brandtailing.
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Raising the bar in bars
For restaurant operators and other locations serving alcohol, the 2004 NRA Show offered solutions to help build business and cut costs. Among the solutions spotted on the Show floor: self-dispensing beverage units, plus systems to help operators track their liquor inventory and broaden wine-by-the-glass offerings while minimizing waste. [Read more…] about Raising the bar in bars
Energy drinks and other "alternative" beverages were in strong evidence
The emerging market in “alternative” beverages is front and center at the 2004 NRA Show. Consumers looking for non-traditional tastes from their beverages have a variety of new options to choose from, as smaller beverage companies carve out niches in upscale carbonated and non-carbonated beverages, the energy-drink sector continues to grow, and international tastes and flavors penetrate the American market
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https://www.restaurant.org/show/news/story.cfm?ID=236
New Pepsi
. “Innovation is what consumers are looking for, particularly in the small, routine things in their life,” says PepsiCo ceo Steven S. Reinemund, as quoted by Diane Brady in BusinessWeek (6/14/04). For PepsiCo, that outlook translates into “an intense lack of sentimentality about its principal brands.” [Read more…] about New Pepsi
Sick and flabby with a liver "like pate",
The Independent on Sunday and the Observer look forward to the opening of Morgan Spurlock”s, Super Size Me. The award-winning documentary, which will open in the UK late this summer, follows the American filmmaker for one month, during which he eats nothing but McDonald”s food and super-sizes whenever the option is offered. The results? Sick and flabby with a liver “like pate”, Spurlock”s experiment reveals that, yes, eating nothing but fast food really is bad for you.
Retail prices for many Australian wines have plummeted
The Sunday Times UK reports that the Australian wine industry is suffering from an unprecedented glut that has pushed the average price of grapes down to less than half what they fetched two years ago. The world”s fourth biggest producer does not have sufficient local demand to consume the rapidly swelling wine lake, whilst exports have suffered as a result of a recent surge Australian dollar. Retail prices for many Australian wines have plummeted in British supermarkets.
Restaurants cover the spread
Italian restaurants were the first to give up offering butter with bread. They replaced the butter with olive oil, which was poured into small plates and garnished with garlic or herbs. Other establishments followed suit. [Read more…] about Restaurants cover the spread
The New York Times > Dining & Wine > Children on the Side, Baby Sitters on the Menu
https://www.nytimes.com/2004/06/02/dining/02PLAY.html?8hpib
Last November, PlayDine opened downstairs at Big City Bar & Grill, 1600 Third Avenue (90th Street). The space is used as a late-night lounge, but Mr. Lowenstein convinced Stephen Ryan, an owner, to try his fledgling operation in the daytime and early evenings. For $10, a child between 18 months and 9 years old may play in the space before and after a meal, for as long as his or her parents are seated in the restaurant. (Two children are $9 each; three children are $8 each, and tipping is encouraged.
