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Mike Hohnen

Pratical Application of The Service Profit Chain

April 21, 2016By Mike Hohnen

Hard Rock Caf builds infrastructure for consistent quality and improved customer loyalty

Given their focus on customer service, it should come as no surprise that developing robust loyalty solutions has been a prime focus at Hard Rock Cafe. Beginning in 2001, Hard Rock began a concerted effort to get to know their most loyal customers. We really didn’t understand who our customer was, where they were coming from and what their preferences were because we didn’t have a way of tracking them …..

se the full article: https://www.htmagazine.com/HT/archive/0504/0504_4.shtml

Filed Under: Marketing

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