That may be a strange question … but it is an interesting way to think about your business potential. To illustrate, consider a 120-seat restaurant serving lunch and dinner from 11:00am until 10:00pm. On an average day, they do 200 lunches and 200 dinners. That sounds pretty good — and it is certainly respectable — but let’s look at it again from the aspect of occupancy. What percentage of time is there a guest actually sitting in each chair in the dining room? [Read more…] about What is your occupancy?
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The Eating Balance Act: Consumer Choices and Eating Motivations
What drives consumers to make eating decisions? How do they balance their priorities to get what they want? And, how should the industry address this behavior? [Read more…] about The Eating Balance Act: Consumer Choices and Eating Motivations
Trading Up Trends
Silverstein and Fiske continue to make their case that, “… it is clear consumers around the world are willing to pay a premium for goods they believe deliver better quality and higher performance, along with emotional benefits, than do conventional goods.
Research indicates the Trading Up phenomenon is not limited to the United States. Japan, United Kingdom, Spain, Scandinavia, and most other Northern European countries are also experiencing similar shifts in consumers trading up to new luxury goods.
Furthermore, the authors contend, Consumers today have more discretionary income, more cash, more product knowledge and more sophisticated tastes, and have far more product choice than ever before. We believe that consumers will only grow more discriminating in their purchases. They will trade up and trade down, with great care, in every category of goods.”
https://brandautopsy.typepad.com/brandautopsy/2004/06/trading_up_upda.html [Read more…] about Trading Up Trends
FoodBALL by Camper
FoodBALL by CAMPER (24/05/2004)
22 years after the opening of the first shoe shop on Calle Muntaner in Barcelona, CAMPER has begun to diversify in the same city, by opening a health food shop
ConsumerReports.org – Hotels, get a great rate 7/04
“Microdistilleriers are distilling booze with some offbeat ingredients,” reports Christopher Lawton in The Wall Street Journal. Duncan’s Spirits of St. Johnsbury, Vermont, www.vermontspirits.com “makes one vodka from 100 percent maple sap and another from milk sugar.” Its founder is “a former anthropologist … who studied Southeast Asian hill tribes.” That would explain it. Also in this mix are Bardenay Distilleries, makers of a sugar cane-based gin, and Essential Spirits Alambic Distilleries, www.essentialspirits.com, producers of “a beer-brandy hybrid called Bierschnaps.” OpenTable.com, a San Francisco-based Web site offers free reservations at more than 1,800 restaurants in roughly 50 American cities. The service is one of many online destinations for those who want to find good food while on the road or at home. And like restaurants themselves, the Web sites with the greatest ambitions frequently fall short, while those content to serve a niche succeed nicely. [Read more…] about Click and Eat On the Road https://www.wired.com/news/business/0,1367,63732,00.html?tw=wn_tophead_2 In the wake of the demise of several large builders of Wi-Fi networks, including last month’s closure of Intel-backed Cometa Networks, analysts say one lesson the industry has learned the hard way is that laptop owners remain reluctant to pay by the hour for online access.Maple-Sap Vodka
Click and Eat On the Road
Wired News: Wi-Fi: If Not Free, Then How?
From fancy hotels to fast-food joints, the number of venues offering high-speed wireless Internet access is expected to grow at a heady clip this year. But industry analysts aren’t expecting laptop users and their credit cards to follow.