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Mike Hohnen

Pratical Application of The Service Profit Chain

March 18, 2017By Mike Hohnen

USATODAY.com – McDonald's wades deeper into DVDs

lockbuster has a very big-footed rival about to stomp on its turf: Ronald McDonald. McDonald’s (MCD) on Monday will announce plans to begin testing DVD rental kiosks at all 105 Denver store
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DVDs will be rented at Redbox kiosks, situated inside and outside restaurants. Rental fee: $1 a day ? and they can be returned to any McDonald’s. At Blockbuster (BBI), DVDs cost $3.99 for three days and must be returned to the same store. The McDonald’s kiosks will stock the same top 30 DVD titles as video stores. The top 30 account for about 80% of DVD rentals.
https://www.usatoday.com/money/industries/retail/2004-05-23-mcdvd_x.htm

Filed Under: Foodservice

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