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Mike Hohnen

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Archives for February 2006

What's Wrong with Training

February 20, 2006By Mike Hohnen

Training experts say companies continue to repeat old mistakes. They offer off-the-shelf courses or seminars that aren’t aligned with employees’ everyday responsibilities. They schedule classroom training when the trainer is available rather than when employees need to enhance their skills. They offer lectures, even though adults generally fare better with interactive learning.

They pluck trainers from within the ranks, even though these subject experts are unlikely to be skilled facilitators. They allow managers to skip the training sessions offered to lower-ranking employees, which means they won’t know how to reinforce what their employees have learned.

Worst of all, companies don’t follow through; they offer a training program, check the task off their list, and forget about it.

“Organizations do that all the time,” says consultant Marc Rosenberg of Marc Rosenberg and Associates, in Hillsborough, New Jersey. “They launch programs or events with great fanfare and then say, ‘Well, we delivered it, we gave them a feedback form, and they liked it.’ Then people go back to the same bad work environments, where they don’t have the tools or reinforcement they need to carry what they’ve learned over to their jobs, and no experts to turn to if they have a problem. Those organizations are not designed or structured to support what employees have learned in class.”

It doesn’t have to be that way. Training professionals have plenty of experience with what does and doesn’t work, as do many companies. General Electric Co.’s management training program is legendary. (Action Learning Based . Ed)

CFO.com

Filed Under: Training & Development

Advertising As Proof of Entry

February 19, 2006By Mike Hohnen

“Door staff at clubs and nightclubs across the United Kingdom used these specially designed stamps on Friday night. (Usually, they’re used as proof that you’ve paid to enter the club.) The person would then wake up on Saturday morning and be reminded of the free CD offer in Saturday morning’s Guardian newspaper.”

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Adverlab Blog

Filed Under: Marketing

A Valentine's perk from Starbuck's

April 21, 2016By Mike Hohnen

As recent surveys have noted, online dating is growing in popularity. And people who meet online typically like to meet for the first time in a setting that provides an easy “out,” so to speak. That setting, surveys also have suggested, is quite often a coffee house like Starbucks.
Armed with that data, the coffee giant has teamed with Yahoo! Personals to produce an “Espresso Dating Guide” that can be found exclusively online at https://personals.yahoo.com/espressodating The guide offers advice such as what to wear on a first date, what to talk about and, if necessary, how to end the date gracefully.

Chicago Times

Filed Under: Marketing

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