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Mike Hohnen

Pratical Application of The Service Profit Chain

April 21, 2016By Mike Hohnen

A Valentine's perk from Starbuck's

As recent surveys have noted, online dating is growing in popularity. And people who meet online typically like to meet for the first time in a setting that provides an easy “out,” so to speak. That setting, surveys also have suggested, is quite often a coffee house like Starbucks.
Armed with that data, the coffee giant has teamed with Yahoo! Personals to produce an “Espresso Dating Guide” that can be found exclusively online at https://personals.yahoo.com/espressodating The guide offers advice such as what to wear on a first date, what to talk about and, if necessary, how to end the date gracefully.

Chicago Times

Filed Under: Marketing

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