Mike Hohnen

Coaching for personal growth, change and development

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Organizations are like automobiles…..

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Organizations are like automobiles. They don’t run themselves, except downhill.
Leadership now, requires very different behavior from the leadership tradition we are used to. It requires leaders who speak to the collective imagination of their people, co-opting them to join in the business journey; leaders who are able to motivate people to full commitment and have them make that extra effort. It’s all about human behavior. It’s about understanding the way people and organizations behave, about creating relationships, about building commitment, and about adapting your behavior to lead in a creative and motivating way.

So, ask yourself what you’re doing about the leadership factor. How do you execute your own leadership style?

“Your business can have all the advantages in the world; strong financial resources, enviable market position, and state-of-the-art technology, but if leadership fails, all of these advantages melt away.” – Manfred Kets de Vries

https://www.amazon.fr/exec/obidos/ASIN/0273656201/qid=1099060515/sr=1-9/ref=sr_1_24_9/171-2608417-2058665

Functional foods seen as the wave of the future

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Study: Functional foods seen as the wave of the future
Low-carb diets may be popular right now in the U.K., but by 2009, other
functional-type diets, like those consisting of cholesterol-lowering or
“diabetes friendly” foods, will lead the pack, according to a new poll of
food industry executives. The report suggests companies will have the most
success by offering products to “consumers who are already increasingly
building the knowledge of which ingredients are linked to which concerns.”  
FoodNavigator (10/25

Think Different!

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Think Different!
By Martin Lindstrom

Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The need for an increase in traffic was urgent.

If traditional online media planning had been used, banners and links would have been purchased and the URL added to the shop’s phone-book entry. It might even have invested in some traditional ads.

The pizza place went a different route. [Read more…] about Think Different!

Survey author explores the nation's changing restaurant scene

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https://www.silive.com/living/advance/index.ssf?/base/living/1098884738176770.xml

“How come we’re experiencing a revolution at every level of the food chain?” asked Tim Zagat, publisher of restaurant surveys worldwide, including the recently released 2005 Zagat Survey of New York City Restaurants.

Can You Name That Slogan?

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“CRUMBLE INTO DUST.” Soft-drink, fast-food, and beer brands rely heavily on advertising to shift market share and drive traffic to stores. Yet Wendy’s (WEN ) scored zero recognition after more than two years of advertising “It’s Better Here.” Coke’s (KO ) 18-month-old “Real” effort scored just 5%. On the other hand, McDonald’s (MCD ), which launched “I’m Lovin’ It” in early 2003, scored a better than respectable 33%.

What separates a good ad slogan from a poor one? David Droga, worldwide executive creative director for French ad agency Publicis, says slogans work best when they reflect “not only the soul of the brand, but the company itself and its reason for being in business.” Contemporary catch-phrases, he says, “just crumble into dust.”

https://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041014_4965_db035.htm

ADJUSTING TO THE REALITY OF A CONSUMER-CONTROLLED MARKET

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Larry Light, global chief marketing officer at McDonald’s, once again publicly declared the death of the broadcast-centric ad model: “Mass marketing today is a mass mistake.” McDonald’s used to spend two-thirds of its ad budget on network prime time; that figure is now down to less than one-third.

https://www.adage.com/news.cms?newsId=41759