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Mike Hohnen

Pratical Application of The Service Profit Chain

April 21, 2016By Mike Hohnen

Simple Beer

Making a “simple, mainstream beer was more of a challenge than” Kelly Taylor, director of brewing operations at Greenpoint Beer Works in Brooklyn U.S.A., had anticipated, reports Robin Finn in The New York Times.

Kelly, a master of the microbrew — “a cheerful fanatic” who “swears that beer is more complicated than wine” — was tapped by Rheingold, www.rheingoldbeer.com, to re-create small batches of the brand’s original, 1883 brew for distribution in the New York metropolitan area. At first Kelly was horrified at the prospect: “I recognize that I’m a craft brewer,” he explains, “and my first instinct when they approached us with this deal was, ‘but I don’t want to brew Rheingold!”
https://reveries.com/cool_news/2004/june/jun_9b.html

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