The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege. The more access consumers have to outstanding quality goods and services (the DVD player in your living room probably doesn?t differ too much from the one Queen Elizabeth?s grandchildren use to watch ?Lord of the Rings?), the more they want exclusivity and status of a different order. The kind that visibly sets you apart from the masses and gives you access to privileges most others won?t get.
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