• Skip to main content
  • Skip to footer
  • About Mike
  • Services
    • Keynote Speaker and Presenter
    • Coaching
    • Workshops
    • Online Training Modules
    • Contact
  • Library / E-books
    • The Service Profit Chain
    • The Service Profit Chain – Answers to fundamental questions
    • The Service Profit Chain FAQ
    • GROW Model
    • A good coach might be what you need…
    • Understanding Engagement (ebook)
    • We are all born leaders (ebook)
    • Exploring Leadership (ebook)
    • Action Learning – what is it?
  • Online Training
    • Login
    • The Service Profit Chain
    • Working with others
    • The Team Leaders Toolbox
    • GROW Leadership DK
  • Blog

Mike Hohnen

Pratical Application of The Service Profit Chain

June 15, 2009By Mike Hohnen

It's all about value

From www.4hoteliers.com

Travel is changing. There’s a lot of talk about average rates dropping in many markets, but don’t kid yourself, it’s all about value. Packaging is a wonderful way to add to perceived value without sacrificing your rate positioning in the marketplace. Getting more for less is pretty much a human concept. There is still a lot of business out there; we’ll just have to work smarter to get it.

Keeping up will require a greater emphasis on the hotel’s location and perceived value. Hoteliers will finally realize that people travel to get to a particular location and then, with few exceptions, choose a hotel based upon the best-value deal within that location. Hoteliers will ultimately understand that rate alone doesn’t sell rooms, no matter how low; what one gets for that rate is how we determine “value”. Perceived value sells rooms, not rates.

Read the full article here

Filed Under: General, Hotel, Leadership/Management, Marketing Tagged With: Hotel, Marketing, Value

Footer

The Legal Stuff

Terms & Conditions

Privacy Policy

Copyright © 2022 · Workstation Pro Theme On Genesis Framework · WordPress · Log in