Most segments of the frozen food market have shown growth over the last few years, with particularly strong gains in ready meals, snack products and seafood. As with many other sectors, the emphasis is on convenience, as Euromonitor reports.
The frozen food market offers manufacturers a variety of opportunities to exploit the prevailing trends shaping packaged food consumption, according to Euromonitor’s newly published report.
The dominant trend driving growth in the global frozen food market is convenience. The most successful new product developments reflect growing consumer demand for products that ease the effects of increasingly busy lifestyles and the consequent constraints on food preparation and shopping time.