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Mike Hohnen

Pratical Application of The Service Profit Chain

April 30, 2016By Mike Hohnen

Can Starbucks Blend into France?

French coffee drinkers who have ventured into a Starbucks are clearly among the minority ready for something completely different. One of those breaking away from tradition is Martine Puis, a 25-year-old student at the Sorbonne university. “I usually order the most over-the-top drink I can,” says Puis, sitting at the packed Starbucks on the Boulevard Saint Germain sipping an iced caramel mocha topped with whipped cream. Conversely, the American and Asian tourists, who make up at least half of the clientele, opt for European drinks like espressos and cappuccinos.

Full article at:

businessweek

Filed Under: Trends

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