If not you should maybe consider it. Because the feed back you are getting from you customer surveys is not giving you the info that you need to make serious product developments that will set you apart from the competition.
In today’s world of networked individuals, new behaviors are emerging. Some are creating new rules and systems of behavior, even within face-to-face experiences. Some are defying old patterns of beliefs.
Here are some of the questions you should be asking our house anthropologist to consider:
* What patterns of attendee behavior are you observing?
* Where are attendees congregating?
* Where are they not congregating?
* What venue and environmental pressures are shaping the attendee experience?
* What parts of your venue are attendees avoiding?
* What are attendees carrying with them to sessions?
* How are attendees communicating with each other?
* How are attendees reacting to the flow of the conference experience?
* What are attendees feeling about this experience?
* How are attendees behaving in education sessions?
This idea is further elaborated in a great post from Velvet Chainsaw Consulting here