Campbell Soup Co. is targeting active Gen X and Gen Y-ers with a line of energy juices called Invigor8, marking the brand’s first entry into the $1 billion energy-drink segment. The single-serve juices, Invigor8 Energy Boost and Invigor8 Nutrition Boost, will be backed by an estimated $15 million outdoor and radio campaign breaking in the first quarter of 2004. The work will bear the tagline, “Positively charged.” WPP’s Young & Rubicam in New York, handles the account.
Archives for November 2003
From hotdogs to coffe
A new type of kiosk has hit the Danish capital – coffe shops built into refurbished hot-dog stands se the pictures here… [Read more…] about From hotdogs to coffe
Hot beverage stations, with a choice of more than 1,300 combinations
“At 7-Eleven’s new “hot beverage stations,” customers will have a choice of more than 1,300 combinations. A minimum of five varieties of coffee, four flavored syrups, seven different tea bags, five toppings, creamers, sweeteners and all types of milk will be available at each station. 7-Eleven’s customers will make the drinks themselves, guided by store suggestions, thus avoiding waiting in line to order. The drinks will cost about $1 per cup instead of the typical coffeehouse prices hovering between $3 and $4.” [Read more…] about Hot beverage stations, with a choice of more than 1,300 combinations
Alcohol flavoured popcorn….
Alcohol flavoured popcorn is to be sold at late night screenings of The Texas Chainsaw Massacre on Halloween.
Sambuca and Irish Cream flavoured popcorn will also be available at Odeon cinemas in Kingston-upon-Thames, Newcastle, Leicester, Glasgow, Southampton and Coventry.
The chain says a standard box of the popcorn will contain less alcohol than a single liqueur chocolate.
Spokesman Richard Storton, said: “Feedback from customers was that they’d like more choice of popcorn flavours and alcohol flavoured popcorn turned out to be a popular request. We’ll obviously only be limiting it to 18 certificate films, strictly for adults only!”
If the popcorn proves to be a hit, Odeon says it will consider trialing other popular alcoholic flavours.
In addition to alcohol popcorn, customers were asked what other flavours they’d most like to try. Among the favourites were fish and chips, pesto, vanilla and strawberry cheesecake flavours.
Source: https://www.ananova.com/news/story/sm_833466.html?menu=news.quirkies
The Price is Right
Consumers, with schizophrenic buying habits–spendthrifts on some products, tightwads on others–are part of a growing trend, says Michael Silverstein, a senior vice president and director for the Boston Consulting Group. “They’re willing to pay a premium price for products and services that possess higher levels of quality, taste, and aspiration–but are not so expensive as to be out of reach,” he says. Silverstein uses the term “new luxury” to describe these products. Think Starbucks coffee, Aveda shampoo, Victoria’s Secret lingerie, BMW cars, and Viking ranges–all of which command a pretty penny and engender fanatical customer loyalty.
Silverstein and his former BCG partner, Neil Fiske, have been studying this phenomenon, which they term “trading up,” for the past 10 years, during which they have analyzed more than 30 categories of consumer goods and services and surveyed 2,300 consumers about their buying habits. Their new book, Trading Up: The New American Luxury (Portfolio, 2003), documents their investigation into the forces driving this trend and profiles companies that have cracked the code to success in this market.
read the full article: https://pf.fastcompany.com/magazine/76/priceisright.html
European beer drinkers paying more
– Premium beers are taking the European market by storm as consumers continue to dig deep into their pockets for a drink which offers them a little more than the standard brew. But this is not the only segment showing growth.
Total beer consumption in Europe rose by less than 3 per cent last year, but both the premium and super-premium segments grew more than 10 per cent, despite an overall downturn in consumer spending.