Which global markets are ripe for quick-serve expansion in the next decade? Here’s a clue” Think emerging.
According to Dr. Ilon Alon, Ph.D., Associate Professor of International Business at the Crummer Graduate School of Business at Rollins College, 80 percent of the world’s population lives in so-called emerging markets. And, as he writes at www.franchise-chat.com, the U.S. Department of Commerce estimates that more than 75 percent of the expected growth in world trade over the next 20 years “will come from developing countries, particularly big emerging markets??
But where are these markets?QSR Magazine