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Mike Hohnen

Pratical Application of The Service Profit Chain

March 24, 2017By Mike Hohnen

What backlash? Diners say oui to French cuisine

“Anti-French feelings may be high,” says Ron Paul, president of Technomic, a restaurant consulting firm. “But the palate doesn’t play politics. French dining is doing very, very well.”

Sure, the nation’s politics swung anti-French last year when France loudly protested the Iraq war. Sales of French wine hit the skids.

So did business at some French restaurants. But a surprising number of them, particularly on the West Coast, have entered 2004 standing taller than the Eiffel Tower.

Behind this: diners’ growing desire for variety, particularly international fare. In a nation seemingly overrun with Italian and Southwestern outlets, there’s actually a dearth of French fare, Paul says.

https://www.usatoday.com/money/industries/food/2004-02-08-french_x.htm

Filed Under: Trends

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