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These are the figuers for the US but the picture is very simelar in Europe:

Golden Boomers. “The 45-plus market is the new customer majority, ” says Lori Bitter, as quoted by Kenneth Gilpin in The New York Times. “This isn’t anything we are making up,” she says, “This is real. It’s huge.” Lori is a partner of J. Walter Thompson’s Mature Market Group, and if you don’t believe her, then just take a look at Census Bureau estimates that “roughly half of the nation’s population will be older than 40″ by the year 2010 … Right now, about four million people a year are turning 50,” and that’s a trend that will continue for years … in addition, more than 40 million Americans are already 65 or older.”
[Read more…] about Golden Boomers

Reply from Scott Deaver, chief marketing officer of Avis:

Well, a couple of things work in our favor. One is, Avis is more focused on excellence in customer service than any company I’ve ever worked for. And I mean focused. Everybody thinks about customer service all the time. Everybody’s measured for it. People are dead serious about fixing the things that are wrong and making the good things even better. That focus really does pay off in a better customer experience.

The second thing is, if you dig into research about Avis and Hertz, what you find is that Hertz tends to get credit for high-tech products and innovation. Avis tends to get credit for “people” values. One of the things that enables us to at least go toe-to-toe with Hertz is that we’re focused on those values. We’re true to them. We build in that brand space. We’ve got that real, unique and differentiated position in the car-rental market that gives us a lot of strength. [Read more…] about Why does Avis score so well on customer loyalty versus Hertz?

Lunchtimedeals.com is a simple, real-time, target marketing service for restaurants in the NYC area. Lunchtimedeals.com advertise restaurants? specials, coupons and menus by sending out daily lunch specials and deals to the users of the site.

One of the most difficult questions faced by hungry employees, professionals and tourist is deciding where to eat lunch without digging too deep in their pockets. Many just wander around until they find a restaurant or deli. With lunchtimedeals.com, lunch deals are delivered directly in the user?s email account every morning. All they have to do is print the email and take it to the restaurants where they will save big on their lunch.

Restaurants benefit essentially from the site because it is location based so their specials and coupons are sent directly to users who are in their vicinity. The site also features the restaurant?s menu, accepted credit card, delivery options and other helpful information.

The team at Lunchtimedeals.com believes that the site will become the one stop for all New Yorkers searching for great deals and specials at lunch time.