Even in France, a country known for its long and relaxed eating occasions, consumption of on-the-go food and drink products is already above the European average and set to increase, a Datamonitor report suggests.
Finding healthy and nutritious products when on-the-go, however, proves extremely difficult for many. Some 41 per cent of the French population is overweight or obese, the report says, and although consumers are increasingly aware of the need to change their diet, the increase in eating on-the-go impairs their ability to maintain healthy diets. [Read more…] about Consumption of on-the-go is rising rapidly throughout Europe