Starbucks gets bookishIf Barnes & Noble can sell coffee, it stands to reason Starbucks can sell books. And that’s just what chairman Howard Schultz aims to do by the end of the year. While short on details, he said the work of popular authors would be featured, in much the same way the company has been selling selected CDs. Add a plan to make proprietary content downloadable to customers through the in-store WiFi network, and you’ve got even more reasons to go to Starbucks. Fast Company wonders if Schultz will now anoint bestsellers, as Oprah does.
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