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Mike Hohnen

Pratical Application of The Service Profit Chain

April 21, 2016By Mike Hohnen

Specialty teas are growing

Camillia’s Teas. “Of the $2 billion in U.S. sales of traditional (meaning hot) tea last year, specialty teas accounted for $500 million, up from less than $250 million a decade ago,” as reported by Amy Cortese in BusinessWeek (3/1/04).

full link to reveries

Specialty teas? They’re different from the regular kind in that they “emanate from the most flavorful leaves at the top of the plant,” are “minimally processed and sold loose.” No “tea dust” like that filling most tea bags, here. As such, specialty teas have a “complexity of character comparable to fine wine.” How does this sound: “Rich, earthy taste with briny overtones … Complex, fruity flavor with a hint of honey.”

https://reveries.com/cool_news/2004/february/feb_23b.html

Filed Under: Trends

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