Smaller portions are the newest focus in the food industry’s quest for convenient, ready-to-eat foods, said analyst Miss Smith of Argus Research Co., a New York research firm.
“But there is a limit for small-portion sizes. People aren’t going to buy a small bag of chips if they get maybe three or four chips. They’ll buy a bigger bag and try to moderate their snacking,” she said.
Still, food and beverage companies have jumped on the small-serving bandwagon.
Good Humor-Breyers Ice Cream sells mini-ice-cream pops. Coca-Cola sells 12-ounce and 10-ounce bottles, while Pepsico. Inc. sells 8-ounce cans and 10-ounce bottles for people with less thirst.
Coca-Cola’s six-pack of 10-ounce bottles costs $3.49, while the price of the regular six-pack of 24-ounce bottles is $4.99. Pepsi’s 10-ounce bottles are $2.99 for a six-pack, while its six-pack of 24-ounce bottles costs $3.99.
Even restaurants have taken note.
Quiznos Sub restaurants offer 16-ounce sandwiches with 4.5-ounce minimelts for customers who want less.
McDonald’s Corp. earlier this year said it would phase out its supersize portions. The decision followed government pressure and attacks from health advocates and trial lawyers who sought to pin some of the obesity blame on the fast-food chain.
The hamburger giant also offers smaller sizes of its popular items, such as small french fries and side salads, on its $1 menu.