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Mike Hohnen

Coaching for personal growth, change and development

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Simple is hard

April 21, 2016By Mike Hohnen

You sell service. At the heart of any successful restaurant operation is the soul of service. Customers walk in, drive through or pull up to our businesses dozens or hundreds of times a day. If those people are exactly the same when they leave, that means we’ve failed. “Product expertise can be duplicated,” says author Martha Rogers, “so any competitive advantage based on products eventually will go away. But customer expertise is competitively defendable, unique and permanent.”

More wisdom from Jim Sullivan

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