As McDonald’s and Wendy’s introduce healthier options amid rising obesity levels and a general interest in healthier foods, some fastfood companies have been going in the opposite direction, introducing ever more calorific and fat-laden burgers in a bid to win customers. And these so-called “big food” products are proving surprisingly popular, as David Robertson reports.
Despite “fastfood made me fat” lawsuits and negative publicity from films like Super Size Me and books like Fast Food Nation, the American food industry continues to tempt consumers with massively calorific products. These “big food” products have become surprisingly popular given the recent backlash against the fastfood industry.
