If you hate gherkins, McDonald’s new system will remember
McDonald’s is testing out a new computerised ordering system.
The touch-screen kiosks are being tried out in Chicago, Denver and Raleigh, as well as France, Japan and Australia.
The terminals are part of McDonald’s drive to streamline its ordering and food-preparation process, an area that has been prone to costly glitches.
They may even be able to remember a customer’s individual preferences.
So far, the response has been surprisingly positive, with about 70% of customer orders going through the kiosks in the US test restaurants.
Kiosks are the brainchild of McDonald’s Innovation Centre, which is also mulling increased automation in the cooking process, and the use of handheld electronic devices by staff to take orders and record output.
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