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Mike Hohnen

Coaching for personal growth, change and development

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Latte give Big Mac the worldwide bounce

April 13, 2022By Mike Hohnen

Is this coincidence or does it mark a changing of the guard?

From the Seatle Times:

The Economistmakes it official ?Starbucks is a global company. The London-based business magazine recently used the price of a Starbucks tall latte around the world to determine whether foreign currencies are over- or undervalued against the dollar.

For years, the Economist limited itself to burgernomics, using the price of aMcDonald’s Big Mac hamburger to measure whether exchange rates were appropriate. It used an economic theory called purchasing power parity ? over time, exc

https://seattletimes.nwsource.com/html/businesstechnology/2001842095_dunphy23.html

Filed Under: Trends

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