[lang_da]Begyndelsen er så klassisk, som den kan være. På samme måde som McDonald’s grundlægger, Ray Krock, i sin tid spurgte sig selv, hvorfor det skulle være så svært for en handelsrejsende at finde en god hamburger på landevejen i USA, måtte de to Bain & Company konsulenter, John Vincent og hans kollega Henry Dimbleby, konstatere, at de hver dag stod med det samme dilemma: Enten bruge tid på en sund og ernærende frokost, der var alt for dyr, eller snuppe noget hurtigt mad fra en af de traditionelle fastfood kæder.
En dag, mens de stod og kiggede fortvivlet ind i en sandwichmontre, spurgte John Vincent sin konsulentmakker, der tilfældigvis også var hans bedste kammerat fra skoletiden: “Du, hvordan tror du en fastfood forretning ville se ud, hvis Gud skulle designe den”? Det blev startskuddet til Leon
På menuen finder man salater, supper og wraps til frokost, og om aftenen lidt tungere ting som lam og makrel, men ikke skyggen af en sandwich. Der bliver brugt quinoa, broccoli, alfafa, kylling, hummus, koriander og kardemomme, som var det en helsekostbutik – og alt sammen til priser, der svinger mellem 30 og 50 kr. for en ret. Se hele menuen her.
Men tag ikke fejl. Bag det familiære hyggeimage er der en stålsat vilje til at gøre verden bedre: “Vi skal have gjort op med industrialiseringen af vores fødevarer,” siger John Vincent, “og det bliver først rigtig godt, når vi er så store, at vi virkelig kan sætte vores præg på udviklingen. Derfor er målet 2.020 forretninger inden året 2020 – med Guds vilje.”[/lang_da]
[lang_en]The beginning is as classic as it can get. In the same way as the founder of McDonald’s, Ray Krock, asked himself, why it was so hard for a businessman to find a good hamburger on the road in the States, two consultants from Bain & Company in London, John Vincent and his colleague, Henry Dimpleby, realised that every day they encountered the same dilemma. Either they had to spend time on a healthy and nourishing lunch or get lunch from one of the traditional fast food chains.
One day, while they were looking at a sandwich glass case with despair in their eyes, John Vincent asked his colleague who also happened to be his best buddy from the years of school: ‘Hey, how do you think a fast food restaurant would look like if God had to design one?’ That statement was the very first step in creating ‘Leon’.
On their menu you find salads, soups and wraps for lunch and in the evening more solid meals like lamb and mackerel – but no sandwich in sight. Ingredients used are quinoa, broccoli, alfalfa, chicken, hummus, coriander and cardamom – as if it was a health food store and with reasonable prices between 5 and 8 dollars for a meal. Take a look at their menu here: https://www.leonrestaurants.co.uk/
But don’t be mistaken. Behind this cosy family image there is a powerful determination to make the world a better place. “We have to make an end to our industrial foods”, John Vincent says, “and it won’t happen before we get big enough to influence the development. That is why the goal is to reach 2.020 businesses before the year 2020 – if God will.