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Mike Hohnen

Coaching for personal growth, change and development

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Hardee's burger is all about thumbing your nose at the food police

April 14, 2022By Mike Hohnen

The hottest new hamburger at Hardee’s is an unabashedly unhealthy mountain of meat called the Monster Thickburger.

Loaded with two 1/3-pound Angus beef patties, four strips of bacon and three slices of cheese, slathered with a generous swab of mayonnaise and encased in a buttered bun, it’s not exactly a celebration of calorie counting.

Who’s counting? When the 1,420-calorie, 107-fat-gram behemoth was unleashed, people gobbled it up.

“Sales results for this politically incorrect burger have been encouraging,” Andrew Puzder, chief executive officer of Hardee’s parent CKE Restaurants Inc., told Wall Street analysts after the big burger’s debut in mid-November.

The Monster has been singled out – the Center for Science in the Public Interest called it the “fast-food equivalent of a snuff film” – but the $5.49, 4-inch-tall sandwich is just the newest heart-clogging trend in the fast-food industry.

Big is nothing new at fast-food restaurants. McDonald’s, for instance, famously offered Super Size fries and drinks until it overhauled its menu to promote a “balanced lifestyle” last March.

The latest trend isn’t just about size or value. It’s about thumbing your nose at the food police.

La Times for full article

Filed Under: Trends

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“The personal coaching sessions develop the perspectives of my thoughts. Input from research and the valuable personal experience from Mike gives me the confidence to take actions. The quality conversations we have energize me and help me a lot in my leadership challenges.” – Annika Vilen

“Mike’s coaching is very “hands on” and he pushes you gently but firmly further than you imagine possible, provides you with relevant tools – and at the same time keeps the motivation and personal drive in focus, which enables you to continue your development even after your coaching sessions have determined..” – Stine Kold CEO

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I have used Mike for the past ten years in coaching and training my management teams to reach the highest level of service and obtain the best leadership skills – and it works. – Dorte Gleie Managing Director SSP Copenhagen

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