– 01/04/2004 – Is Big Red the next functional food fad? Scientists in the US claim the natural flavours found in the chewing gum brand manufactured by gum giant Wrigley’s could beat the bacteria that causes bad breath.
Their findings suggest a new inroad for the food industry into the growing functional food fad as well as a challenge to the dominant probiotic dairy products market in Europe, currently worth around €1billion.
