Restaurants have introduced many a great combo. Sweet and sour. Coke and fries. But roast turkey and cheeseburgers? Pizza and fried chicken?
Fuddruckers became the latest to combine two concepts, popping up in Koo Koo Roo in the past month. Late last year the burger specialist bought the chicken purveyor, which operates 18 fast-casual spots throughout Southern California, and now at least six of the stores sell both burgers and chicken. The move reflects a growing movement in the restaurant business as chains strive to fill out menus and grab more dollars. Those that successfully combine concepts bring in new customers and add sales, leading restaurant experts to expect the trend to continue.