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Mike Hohnen

Pratical Application of The Service Profit Chain

April 7, 2004By Mike Hohnen

Fast Company | Every Move You Make

Every Move You Make

Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!

https://www.fastcompany.com/magazine/81/everymove.html

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