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Mike Hohnen

Pratical Application of The Service Profit Chain

April 21, 2016By Mike Hohnen

Customers?

I have, for the past few years, been using the following definition of a customer:

Anyone whose actions affect your results

I have found it to work in just about any situation. (It helps explain why vendors and employees are customers, too. Not to mention bankers and municipal authorities.)

Tom Peters

Filed Under: Marketing

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