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Mike Hohnen

Pratical Application of The Service Profit Chain

April 21, 2016By Mike Hohnen

Burger King Web site becomes instant hit

A new marketing Web site launched last week by Burger King,
www.subservientchicken.com, quickly became the top site on the Web according
to one index. The site, which allows users to type in commands that a giant
rooster performs, is designed to remind consumers they can get the
restaurant’s TenderCrisp sandwich customized to their liking.   Seattle
Post-Intelligencer

Filed Under: Foodservice

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