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Mike Hohnen

Coaching for personal growth, change and development

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Atkins wave crashes as carb-cutters call it quits

April 21, 2016By Mike Hohnen

Chicago Sun-Times
A study by NPD Group, an independent marketing information company, found that the percentage of American adults on any low-carb diet in 2004 peaked at 9.1 percent in February and dropped to 4.9 percent by early November.

That means many companies that rode the low-carb wave are either out of business or refocusing their strategies.

MGP Ingredients Inc. of Atchison, Kan., which profited from the low-carb trend, earlier this month cut its fiscal 2005 per-share earnings forecast by more than half — from $1.08 to no more than 50 cents.

The reason is reduced demand for its specialty proteins and starches used to remove carbohydrates from foods. MGP said low-carb demand had peaked, and it did not expect it to return to anywhere near the level that sparked a 123 percent increase in sales in the third quarter of fiscal 2004.

Filed Under: Trends

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