https://just-food.com/features_detail.asp?art=849&lk=rss
High-melatonin milk is an emerging wellness market that could be worth US$400m. It’s a market that is being developed by small dairy companies, one of them an organic dairy, who are enjoying healthy sales growth and high price premiums to regular milk. Julian Mellentin reports.
The recent launch of the UK’s second “night time milk” brand – selling at a 150% price premium to regular milk – shows the potential for this new niche that makes the most of one of milk’s intrinsic health benefits.