I picked a few interesting quotes on the subject of generating loyalty from an article in the Boston Globe – you will find the full article here
“Organizations are not a source of security but they are a source of identity,” says Bill Taylor, cofounder of the magazine Fast Company and coauthor of the book, “Mavericks at Work: Why the Most Original Minds in Business Win.”
One of the most common ways of finding meaning at work is through personal development. “Loyalty as a function of time is a dated idea,” says Jaerid Rossi, process engineer at Specialty Minerals of Canaan, Conn. “Work is only appealing if there’s constant learning.”