By Harry Balzer, NPD Vice President
The element of surprise cannot be under-rated in love or in war or in the food industry. In the food business, as in other industries, examining the areas that run counter to popular perception and raise eyebrows can be the first step in identifying business opportunities and existing niches that have not been fully mined for potential riches.
Based on the latest findings at NPD Foodworld, following are my top Food Surprises of 2004: NPD Food World