https://reveries.com/cool_news/2004/november/nov_2b.html
“Hopefully, we will change people’s minds about what a vegan looks like,” says Jeremy Crown, “owner of Otsu, a San Francisco store selling vegan accessories,” as reported by Ruth La Ferla in The New York Times. “A lot of people still assume we are granola hippies or that we are overtly political,” Jeremy adds. But Jeremy and others are tapping into a market for “cruelty-free” fashions that apparently is expanding beyond “the roughly six million Americans who call themselves vegetarians.” The attraction, at least in part, is that prices of animal-free goods “are often 60 percent to 75 percent lower.”